Achievements and Charity
Last modified: April 25, 2025
LD Sharma is widely celebrated as the Father of Affiliate Marketing in India, but his impact goes far beyond titles. Over the years, he has worn many hats — entrepreneur, innovator, investor, mentor, and most importantly, a builder of ecosystems.
Starting with a bold vision, LD pioneered performance-based marketing in India when the concept was still in its infancy. He built companies from the ground up, navigated through the early challenges of digital advertising, and helped establish affiliate marketing as a credible, scalable, and results-driven channel for businesses across the country.
Under his leadership, India’s first and largest affiliate network was born — setting new benchmarks in performance, transparency, and partner growth.
LD Sharma’s work has been recognized at multiple national and international platforms. A few of his many accolades include:
He has also been featured as the “Face of the Month” in Startup360 (Nov 2017) and CIO Review (Oct 2017).
LD Sharma’s success was never meant to be his alone. Inspired by his own humble beginnings in a small village in Himachal Pradesh, he established the Aananayaa Foundation — a non-profit organization dedicated to education, empowerment, and opportunity.
Through this foundation, he has:
Last modified: April 25, 2025
This website is a tribute to Mr. LD Sharma, Founder of Shoogloo Group and Father of Affiliate Marketing in India. Mr. Sharma also shares his opinions through writing articles, sharing his learnings and experiences to help everyone grow in life.
To get in touch, drop an email to- [email protected]